Abram Santa Cruz

Founder and Creative Director

Biography

Abram Santa Cruz is the Founder and Creative Director of Liquid PXL, a Los Angeles–based art and design studio specializing in large-scale, immersive light installations. Drawing from his background as a graphic designer, photographer, and painter, Abram’s work is a unique fusion of technology, public art innovation, and storytelling.

With a rich history spanning over a decade, Abram has led his team in creating both temporary and permanent public artworks that have been exhibited at more than 60 major festivals and city-sponsored events worldwide, from Jerusalem and Liverpool to New York and Miami. His work has received numerous accolades, including multiple Burning Man Honoraria and institutional arts grants. Recent projects include Neptune’s Luminous Dance, a permanent, audio-synced sculpture in Reno, NV, and The Winged Turtle, a steel installation at a historic park in Miami. Through his studio, Abram aims to create visually compelling, community-minded art that transforms public spaces.